Holmes presented the idea to Betabrand in early January, and it burned through the internet, grabbing more than 550 votes (a better than decent showing on the site). In the case of the Flashback collection, the entire process-idea conception to building a prototype-took less than a month. If a piece sells enough during crowdfunding (usually 50 to 100 pieces in the first 30 days) and they’ll go into wider production.ġ2 Most Ancient and Magnificent Trees From Around the World That prototype then goes into the crowdfunding. Any idea that garners enough votes during the Think Tank round will then become a prototype that’s refined by Wheeler and his colleagues then crafted by the in-house Betabrand sewing team. Betabrand does this by crowdsourcing ideas and concepts into their Think Tank. The company’s whole business is based on knowing what consumers want before manufactures sew a single stitch. He’s confident because this is what Betabrand does. Neither are the other items in the line, for that matter, but Lindland figures they’ll probably sell well anyway. In the photo the model is wearing a tailored suit designed by Wheeler in less than three weeks. “It’s taking light and shoving it right back into the camera, which is what blows up the exposure,” Wheeler explains. Glass nanospheres are bonded to the fabric and act as little reflective lenses, which gives the clothes their shine. Dreamt up by DJ Chris Holmes, the hoodie, hat, scarf and suit are made from the same reflective material you find on the side of tennis shoes and safety gear. The team-two photographers, Wheeler, Betabrand CEO Chris Lindland and a handsome bearded model- is in the middle of a shoot for the Flashback collection, a series of clothes that turn whoever wears them into invisible, ghostly silhouettes.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |